Beatboxing has evolved a hell of a lot since its roots in the 80′s and there is a particularly killer scene in the UK. This is the next level, layering flutes, harmonicas and oral gymnastics to weave a harmonic fabric that wraps around your ears and warms your soul.
But what does Beatboxing have to do with Your Business?
First – it doesn’t matter. It’s just really cool so just enjoy it for what it is.
Second – beatboxing is no longer groundbreaking. It takes leaps like these to move things forward and innovate.
You’ll be surprised but there are a lot of parallels between the evolution of the internet and beatboxing. Here are a few that you can apply to your world.
1. Find new Synergies
Combining old technologies is the perfect way to create new flavours – who ever thought of putting a harmonica and a beatboxer together? Can you create some new synergies from the status quo?
Yuri Lane Plays Harmonica Beatbox
2. Find your Flute
Now everyone can beatbox – but I bet you can’t play the flute at the same time. Find your flute.
Nathan (Flutebox) Lee and Beardyman rock Google
3. Widen your Channel
It’s no longer good enough to reach your audience through the old channels. That’s what everyone else is doing and no-one is listening. Try beatboxing at a corporate event to touch new people in new ways, when they least expect it. Widen your channel.
4. Find a New Approach
Most people don’t expect female beatboxers to be able to hit the low end vocals. But the sound comes from the mouth, not the vocal chords so these girls can blast beats with the best of them. Try approaching your customers from a different angle to surprise and amaze them.
Fati, Cheryl, Squeak and Steffe la Chef live in Berlin
5. Create new Worlds
Beatboxing is no longer just a hip hop thing. You can apply the same skills to explore sub genres and create entirely new scenes.
Dub FX Layers up “Love Someone” in Bristol
6. Blow Someone’s Mind
Beatboxers don’t sell shit – they just make music that blows your mind. That’s the hook that gets your attention. What’s yours?
Can you beatbox? Can you blow someone’s mind? I’d love to read your comments below.
