“Books are souvenirs. There is nothing that can be found in a book that can’t be found on the internet”
Information is instant and the only reason for buying a book is as a trophy. Seth talks about his outlaw distribution methods to put his 10 books in front of millions of readers. Not to make money from books, but to play with the flow of information in the silicon age.
“The enemy of the author is not piracy, but obscurity”
Godin doesn’t write books to compete with hundreds of thousands of other authors on the bookshelf. Instead he gives away the content for free and starts a conversation based on the permission of his audience. This allows him to use free channels to reach the people that want to be reached and then leaves the rest up to human nature.
And of course, tribalism helps.