Evergreen SEO with Rae Hoffman

This article has moved to SEOLab.
… Makes much more sense over there :)

  • http://gina-reedy.com/gifts/ Gina Reedy

    I’ve never really been a fan of SEO. It seems to be a lot of work and pretty slow. I think paid traffic is faster.

    • http://siliconshovel.com/ Marc Eglon

      I definitely agree with you on using paid traffic.
      I regularly buy solo emails and Facebook ads to deliver a lot of traffic in a short period.
      It’s particularly useful for running tests and getting actionable data for optimising a funnel (sales process or whatever).

      Thing is, SEO doesn’t have to involve a lot of work.

      You’re right in that it can be pretty slow, but you end up with an asset that works for you in the background.

      It’s a very reasonable strategy to ignore SEO altogether. But for me, it’s another string in the bow.

    • http://gina-reedy.com/gifts/ Gina Reedy

       It really just seems to take forever. Paid traffic like EZINE etc is probably best.