Welcome

Disclosure – Affiliations and Testimonials

Whilst thousands of marketers are scampering away in fear of the FTC’s December 2009 decisions, I genuinely welcome the changes because it simply spurred me on to write this long-overdue post on disclosure. I am a true believer in full disclosure because transparency always wins out in the long run. Affiliations – Brass tacks As [...]

Welcome to Silicon Shovel

Remember that amazing feeling you used to get as a 7 year-old, returning to school after the summer break and writing the first line in a brand new exercise book. Remember how is was all clean and perfect and your first page was always going to be immaculately written, a sign of things to come…. [...]